Packaging plays a significant role in food safety and the protection of essential nutrients. But consumers expect much more from it: there is a growing desire for sustainable materials that can be flexibly used and easily handled – even at home.
Which type of packaging is perceived as sustainable and accepted by consumers?
Looking at the further advancement of sustainable packaging, consumer expectations are central. What is perceived as sustainable by the public? Which materials and preservation methods are understood and accepted by consumers?
The challenge for design
In this context, design has a vital and twofold task. First of all, it has to sell sustainability while at the same time it has to be convenient to use. How can packaging design meet these challenges? Especially when taking into account an ever ageing population that has special ergonomics needs that have to be addressed. These questions and their implications for household packaging are the focus of the Round Table. Or to put it in a nutshell: How can design help enhance sustainability as well as sensory perception while also being ergonomic?
Hands-on session and discussion
The Round Table will discuss this by presenting recent research on consumer needs and looking at new packaging materials and methods to enhance shelf life. The conference will be accompanied by an extensive practical session. This will offer participants the opportunity to test the convenience of packaging themselves and discover the effects that age or illness can have on handling. A guided discussion will highlight the conflict areas regarding sustainability and design when it comes to the packaging of various food items.
After the session, the attendees will have the opportunity to network with the speakers and other participants during a casual get-together.
Participation in the Round Table is free. The conference language is English. The registration deadline is 30 April 2019.
Campden BRI is the UK's largest independent membership-based organisation carrying out research and development for the food and drinks industry worldwide. It is committed to providing industry with the research, technical and advisory services needed to ensure product safety and quality, process efficiency and product and process innovation. The R&D programme reflects needs identified by industrial members and provides a constantly renewable knowledge base for technology transfer. A continuous programme of investment ensures leading-edge processing and analytical facilities for research and contract work. Campden BRI maintains close working relationships with industry through frequent meetings with its thirteen member interest groups.
Packaging Europe is the leading intelligence resource for European packaging professionals. It delivers daily news content, authoritative comment and analysis, case studies and high-profile interviews with the leading players. Packaging Europe connects early adopters, technologists and buyers across the packaging value chain with the latest innovations in technology, materials and manufacturing processes.
The event programme
Institutes of Speakers
Für wissenschaftliche Fragen
Pressekontakt in Deutschland
c/o VIERPARTNER – Agentur für Kommunikation und Marketing
Tel.: +49 (0) 211 / 417 411 - 48
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